Bud
One of my main priorities at Bud was to create a distinctive and grown-up brand for them. Working with the amazing in-house team at Bud and the creative agency The Beautiful Meme we launched an exciting new band that reflected the aspirations of our young adult demographic.
Bud Typeface
‘Way’ is a headline typeface that was custom designed as part of the Bud rebrand. It provides personality and ensures instant recognition for the new Bud brand.
‘Way’ represents the journeys that people navigate as part of their financial life. Journeys that Bud can help make easier to navigate.
I commissioned A2 Type and worked closely with them to create the typeface.
a2-type.co.uk
Photography
I commissioned the photographer Sophie Wedgwood to take a series of portraits of some of the young adults we interviewed in a six-month study exploring the complicated relationship young adults have with their money.
Futureproof
Futureproof is Bud’s podcast, research and event series exploring the real problems, and everyday needs of people and their finances.
Below is a selection of spreads from issue 1 of the Futureproof magazine that accompanied the launch of the research series.
