VIP
A new brand identity for a Bauer Media Group loyalty programme for 28 of their radio stations. The stations ranged from nationwide stations such as Kerrang!, Rock FM and Kiss, to local stations like Clyde 1 and Forth 1.
A new brand identity for a Bauer Media Group loyalty programme for 28 of their radio stations. The stations ranged from nationwide stations such as Kerrang!, Rock FM and Kiss, to local stations like Clyde 1 and Forth 1.
Creative Direction / Art Direction
VIP is a loyalty programme for 28 of the Bauer Media Group radio stations. The stations are very diverse in audience and proposition, from nationwide stations such as Kerrang!, Rock FM and Kiss, to local stations like Clyde 1 and Forth 1.
The brief was to create an identity that worked alongside the well-established radio station brands, and also had enough presence to be used as a standalone identity in its own right. Primarily for online use it was also designed for offline events and promotions.
I worked closely with their internal teams and ran all the creative direction and art direction.