Wall Street Journal
An elegantly crafted and premium global loyalty programme for Wall Street Journal subscribers. Working with the special projects and marketing teams at Dow Jones to create a digital platform to reward and attract WSJ subscribers.
An elegantly crafted and premium global loyalty programme for Wall Street Journal subscribers. Working with the special projects and marketing teams at Dow Jones to create a digital platform to reward and attract WSJ subscribers.
Creative Direction / Art Direction / UX / Workshop Facilitation
An elegantly crafted and premium global loyalty programme for Wall Street Journal subscribers. We worked with the special projects and marketing teams at Dow Jones to create a digital platform to reward and attract WSJ subscribers.
WSJ+ gives subscribers the best possible experience, including invitations to an enviable calendar of exclusive events and a range of enticing hand-picked offers. The site is designed to bring content from the journal to life, with editors and guests giving talks and chairing discussions on topics from business to finance, art to lifestyle.
I worked with the marketing team and the agency responsible for the brand identity both based in New York, I ran all the creative direction, art direction and UX as well as the initial strategy and requirement workshops.